Supporting the Internation business growth strategy for a defense company focused on the maritime domine.
Growth initiative
Defense Beacon undertook a pivotal role in bolstering the international business growth strategy for a defense company specializing in the maritime domain. Faced with significant shifts in its competitive landscape, the company aimed to adapt its business strategy to navigate challenges posed by both longstanding and emerging competitors in its targeted geographic markets.
Process
Defense Beacon's team conducted a comprehensive 3-month market research and segmentation, initially analyzing 45 different competitors and then narrowing it down to focus on the top 8 main competitors. This involved assessing their portfolio, business strategy, benchmarked analysis, pricing approaches, and SWOT analysis—all tailored for the client's strategic expansion in the maritime sector. This thorough examination identified both advantages and disadvantages relative to the client, laying a robust foundation for their strategic growth.
The outcome and impact
Through our detailed analysis, spanning both strategic and tactical dimensions, the client's senior management gained a profound understanding of the evolving business landscape. This included a thorough exploration of their competitors' business pricing methodologies in different territories. The derived conclusions and recommendations served as a catalyst for the senior management, empowering them to formulate a new, adaptive action strategy in response to the changing business dynamics.
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