Empowering Growth: Crafting an International Business Strategy for an Strategy for a UAS company.
Growth initiative
Defense Beacon was entrusted with the mission to develop an international business growth strategy for a small firm specializing in the UAS segment. Our role included establishing clear priorities for geographical focus and identifying technological and operational advantages to enhance competitiveness.
Process
Over a span of 6 weeks, Defense Beacon's team diligently conducted market research and segmentation, aiming for a precise Serviceable Obtainable Market (SOM) assessment.
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Methodically mapping each geographical territory, we applied a predefined set of criteria to evaluate potential business opportunities, considering current and future programs, as well as allocated budgets.
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Our process included a comprehensive competitive and benchmark analysis, scrutinizing all relevant competitors in terms of products, pricing, strategy, and business performance.
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As a result of this thorough study, geared towards an accurate SOM assessment, we not only provided actionable recommendations but also identified the full UAS ecosystems for each territory.
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This strategic initiative significantly amplified the impact of our recommendations, which encompassed precise geographic targeting, leveraging technological and operational capabilities, addressing strategic gaps with leading competitors, and identifying potential industry partners.
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These recommendations serve to strengthen collaborative opportunities and enhance overall market presence for our client
The outcome and impact
The insightful analysis conducted by Defense Beacon empowered the company to formulate a strategic plan, gaining approval from both management and the board.
This success paved the way for the allocation of funds towards Research and Development (R&D) initiatives and the exploration of potential Merger and Acquisition (M&A) opportunities.
The strategic plan, backed by our thorough analysis, positions the company for proactive innovation and growth within the UAS segment.
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